Our Approach

Our mission is to change the
beauty industry for the better

Our Mission

Our mission is to bring sustainability to the forefront of the beauty industry. Beauty products generate about 7.9 billion units of plastic waste in the US alone each year.  By eliminating this need for excess nails we are doing our part in reducing the amount of plastic waste that goes into landfills.

We are minority woman owned and we are dedicated to creating a diverse and inclusive workplace. In fact, our team is comprised of talented women and individuals from underrepresented communities, and we support a global network of artists, nail designers, and independent businesses providing them with business development and access to tools to accelerate their growth.  

We also dedicate our time to the global non-profit, Junior Achievement, which helps young people discover what’s possible in their lives.